Find Wedding Clients with FedWed Memberships

When we first came up with the idea of starting FedWed as something to truly support the wedding photography and filmmaking industry, we knew we wanted it to go beyond just inspiration, education and networking and truly help people book work and put money in the bank and food on the table. This comes from our ethos that almost all wedding photographers and filmmakers we know got into this job because we love weddings, we love documenting people and love and we love photography and film.

That’s great, and we truly believe that a true passion for the craft and the creativity should be the basis of what we do, but of course to stay in the business our businesses need to be making enough money to support us and our families. So making money as a wedding photographer or filmmaker is super important.

So how will FedWed help you in this quest to make money, that means you can continue doing what you love for a long long time?

1: Potential clients will find you in the FedWed directory leading to direct enquiries and bookings

We’ve built a beautiful and functional truly modern directory of wedding photographers and filmmakers. It’s based around location pages and you can list yourself in up to three different locations, plus as a destination wedding photographer/filmmaker if you want to work overseas. That means your profile will appear on up to 4 location index pages, plus the regional index page which sits above each location, plus the country index page which sits above each region.

For example, if you decide to list yourself in Cheshire, Staffordshire and Derbyshire because you’re happy to cover those areas as your ‘base’ locations, plus you list yourself as a destination artist. You’ll appear on all these location index pages:

• Cheshire
• Staffordshire
• Derbyshire
• North West England
• East Midlands England
• West Midlands England
• England
• Destination
• All Artists

The directory has been built from the ground up with search engine optimisation (SEO) in mind and we are working hard to make sure our directory location index pages rank as highly as possible in Google and other search engines. When engaged couples are searching, they will find one of those index pages, find you and then if they love your work and what you’ve said on your own profile page they can enquire with you directly from there.

2: SEO juice from your profile page back to your own website to boost your own search rankings, so you’re found more often leading to enquiries and bookings

As we said, we’ve built the FedWed directory in line with SEO best practices and we’ve built it ourselves from scratch so it’s highly optimisable. You can customise almost everything on your own profile page to truly optimise the SEO benefits which are then fed back to your own website.

These are known in the land of SEO as backlinks, and Google has always placed a high value on backlinks as part of it’s infamous and highly secret algorithms that all us SEO nerds are always trying to work out. SEO is a constantly changing field, but keyworded backlinks from relevant sites will always benefit your own website SEO so that’s what we’ve focused on when building our directory profile pages.

In time this will mean that as the ranking of the directory grows, so will the SEO juice being sent via backlinks to your own website. That in turn will mean your own website will rank higher within google, which means more potential wedding clients will find your site, and that means more enquiries and bookings for you.

3: Referrals from other wedding photographers and filmmakers – super strong word-of-mouth marketing

The absolute foundation of the FedWed ethos is that in-person connections are the strongest connections, and the people you meet through FedWed networking events and FedWed workshops will become your strongest allies in business and creativity. You’ll meet other wedding photographers and wedding filmmakers that will truly become your colleagues but also your friends.

You’ll often hear people refer to word-of-mouth marketing. That’s not just limited to your past, present and future wedding clients. Word-of-mouth marketing can come from anyone in your ‘referral network’ and if you embrace the networking and learning events we provide, you’ll find no stronger referral network than your wedding photographer and filmmaker friends.

4: Wedding second shooting, assisting and associate jobs from our unique Seconds Directory

We’ve experienced, like we’re sure you’ve experienced, the frustration of Facebook based referral groups for second shooting jobs. Either you’ve asked for second shooters and been faced with a sea of links to sift through, or you’ve put your name down on a request and become part of that sea of links. Whichever side of that experience you’ve been on – likely both – it’s never been an ideal way to find seconds or be found as a second shooter.

Our amazing and free second shooter directory has been built to solve all the problems on both sides!

You can list yourself as available and/or search for your own seconds/assistants/associates.

5: Improve your creative skills so your work stands out, attracting more potential wedding clients to you

We offer a vast range of workshops to improve your creative skills if that’s what you want to do. Workshops aren’t always about changing how you do thing, and actually over time the more you learn the more you reject and that’s really the path towards finding your voice and style as a wedding photographer or wedding filmmaker. Once you begin to develop that unique voice, then your work will begin to stand out from the crowd and attract more of your ideal clients to you and your work.

6: Improve your business skills so you can market your business better and sell yourself more confidently, converting more potential clients into bookings

We also offer a range of workshops to brush up on your business skills. It’s an old cliche in our industry that there are so many amazing artists with no work. It’s a cliche but it’s true! Business is the boring side of our job, but to achieve that longevity in the industry and keep doing what you love, you need a strong business to support it. Whether it’s sales, marketing, social media, business automation, accounting and cash flow management, they’re all skills which are vital to running a stable business and a stable business will make you happier and more fulfilled in your creativity too.

Join FedWed today!

Those are six of the ways in which FedWed can help you find wedding clients. We believe that the power of connection will lead to more work for you in a variety of other ways as well as just running a happier business by having FedWed in your corner working for you. Create your account and profile today. Don’t put it off! The best time is now!

Header image by Adam Johnson