If you’re a wedding photographer or filmmaker trying to grow your business and you’re dabbling with SEO, you’ve probably heard the terms “on-page SEO” and “off-page SEO” thrown around. But what do they actually mean—and more importantly, do you need to care about both?
Short answer: Yes. You really do.
Let’s break it down simply, without all the jargon, so you know exactly what to focus on to get your website seen by more of your dream clients.
What is On-Page SEO?
On-page SEO is everything you do on your website to help Google understand what your pages are about.
Think of it as tidying your house before guests arrive—you’re making things clear, useful, and easy to navigate.
On-page SEO includes things like:
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Your content – Is it helpful, relevant, and written for real people, have you written for the sake of it too much?
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Page titles & meta descriptions – These show up in Google. Make them clickable and relevant to your keywords.
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Headings (H1, H2, etc.) – Structure matters—for humans and Google. This will help google understand your content and make it much easier to digest for your readers.
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Image names and alt text – “villa-erba-wedding.jpg” is a lot better than “IMG_3984.jpg.”
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Internal linking – Help visitors (and search engines) explore more of your site.
Why On-Page SEO Matters
On-page SEO helps Google understand what your site is about and who it’s for. When your content is clear and structured properly, you stand a much better chance of ranking well—and turning those clicks into enquiries. So when your blogging, keep all of this in mind
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What is Off-Page SEO?
Off-page SEO is everything that happens away from your website that boosts your online reputation.
It’s like word-of-mouth marketing for the internet.
Off-page SEO includes things like:
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Backlinks – Links from other websites to yours (especially trusted, relevant ones).
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Social media shares – They show that people find your content valuable.
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Google Business Profile – Crucial for showing up in local searches.
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Online reviews – Think Google, Facebook, or even client testimonials on trusted sites.
Why Off-Page SEO Matters
You could have the most beautifully written blog post ever, but if no one’s linking to it, Google might never notice.
Off-page SEO builds your authority—and that’s what helps push you higher in search rankings.
How On-Page and Off-Page SEO Work Together
You really do need both.
💡 On-page SEO makes sure your site deserves to rank.
💡 Off-page SEO makes sure that Google trusts you enough to boost it.
Think of it like this:
You’re building an epic wedding portfolio (on-page), and then getting featured in magazines and blogs that shout about it (off-page).
One without the other just doesn’t cut it.
Quick Tips to Improve Both
For On-Page:
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Go through your main pages—are your titles clear? Are images properly named?
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Write blog posts that answer your ideal couples’ questions.
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Make sure your headings and copy are easy to read and helpful.
For Off-Page:
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Submit weddings to blogs like Rock My Wedding or Junebug.
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Ask past couples to leave a Google reviews.
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Collaborate with planners, venues, and florists—and get those backlinks. Learn more how to get these here.
Final Thoughts
You don’t need to be an SEO wizard to make this work.
Just start with consistent, small improvements. Every blog post, every review, every backlink adds up. Keep at it.
And if you’re ready to really level up your SEO game and get more dream clients through Google…
Want More Help With SEO?
Inside FEDWED Membership, we have recourses that break down exactly how to get your website ranking—step-by-step, with templates, training, and real examples from successful photographers.
🎯 1-2-1 Mentoring Available
🎯 SEO guides and courses that actually make sense
🎯 Live support and feedback when you’re stuck
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